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  "documentTitle": "Honest | Investor Presentation Deck | 19 slides",
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  "authorName": "Honest",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
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  "pageCount": 19,
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  "slideType": "go_to_market",
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  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a three-column layout to illustrate the synergy between content creation, social media reach, and retail distribution.",
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      "text": "ORGANIC VIDEOS AND INFLUENCER-LEAD VIDEOS",
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      "text": "OMNI-CHANNEL FLAGSHIP EXPERIENCE. Honest started as a native DTC brand, expanding into over 50K retail locations",
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      "text": "DYNAMIC COMMUNITY ~52MM TOTAL Followers on Social Media",
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      "kind": "source-note",
      "text": "Note: 1. Total followers for Jessica Alba + Honest on Twitter, Facebook, Instagram, YouTube and Pinterest as of 3/31/2022. 2. Third Party Data as of 11/2022",
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      "evidence": "Market sizing, unfair advantage, and traction slides indicate the company's growth.",
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      "parentBeatName": "Development",
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      "name": "Aha Moment",
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      "evidence": "The market sizing and unfair advantage slides create an aha moment for investors.",
      "position": 0,
      "objective": "What makes Honest's market positioning unique?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
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      "objective": "Why should investors care about Honest's mission?",
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