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  "docSlug": "8c59b408e3177a47e3836a5380c9f860",
  "documentTitle": "Honest | Investor Presentation Deck | 19 slides",
  "authorId": "honest",
  "authorName": "Honest",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
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  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Category growth = conventional brands. Source: Third Party Data, last 12 weeks ending 12/31/2021 compared to last year.",
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      "text": "Note: Category growth = conventional brands\nSource: Third Party Data, last 12 weeks ending 12/31/2021 compared to last year",
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      "text": "Category Growth, Honest Growth, Market Share, ACV %",
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      "kind": "title",
      "text": "CONTINUE TO GROW SHARE ACROSS BABY CATEGORIES BY INCREASING ACV AND MARKET SHARE",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The golden circle loop is visible throughout the deck, with why (mission), how (in-house R&D), and what (growth and traction).",
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      "objective": "Why should investors care about Honest's mission?",
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