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  "docSlug": "8c59b408e3177a47e3836a5380c9f860",
  "documentTitle": "Honest | Investor Presentation Deck | 19 slides",
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  "authorName": "Honest",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
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  "pageNumber": 10,
  "pageCount": 19,
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  "slideType": "traction",
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  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses three pie charts to illustrate sales distribution.",
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      "kind": "callout",
      "text": "HONEST BRAND HAS STRENGTH ACROSS CATEGORIES",
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      "text": "UNIQUELY BALANCED ACROSS DIGITAL AND RETAIL",
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      "text": "98% US SALES, LEVERAGING EXTENSIVE MARKETING & DISTRIBUTION CAPABILITIES",
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      "text": "Sales by geography: 98% U.S., 2% International",
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      "text": "Sales by channel: 51% Retail, 49% Digital",
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      "text": "Sales by category: 63% Diapers & Wipes, 32% Skin & Personal Care, 5% Household & Wellness",
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      "text": "Notes: 1. As of FY 2021; 2. Digital = Honest.com, Amazon and other third-party online retailers",
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      "text": "2021 SALES HIGHLIGHTS (1)",
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      "beatId": "01f5319e-b825-437a-b98a-16b10c4aae78",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Market sizing, unfair advantage, and traction slides indicate the company's growth.",
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  "loops": [
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5e489ba2-e655-4066-a13b-c49765b76805",
      "evidence": "The golden circle loop is visible throughout the deck, with why (mission), how (in-house R&D), and what (growth and traction).",
      "position": 1,
      "objective": "Why should investors care about Honest's mission?",
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