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  "notes": "The slide uses a comparative framework to show market potential by citing historical peak revenues of successful drugs.",
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      "text": "What are the next big ideas?",
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      "text": "Contraception, Vaginal Health, Reproductive/Menopause/Sexual Health, and Fertility segments with specific market data points.",
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      "text": "Source: CDC National Survey for Family Growth, 2015-2017 dataset, cdc.gov. [List of 12 citations]",
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      "text": "Women's Health – Compelling Markets Where Innovation Matters",
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