{
  "docId": "019de074-54f7-7058-8bd2-0b83908fe164",
  "docSlug": "373b3d4c6151de4b9111de3aae6cf8c6",
  "documentTitle": "Crocs | Investor Presentation Deck | 47 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 47,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "traction",
  "function": "show_traction",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This slide serves as a visual transition or mood board for brand performance, likely preceding or following quantitative data.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de074-54f7-7058-8bd2-0b83908fe164/22",
  "deckHref": "/decks/019de074-54f7-7058-8bd2-0b83908fe164",
  "deckJsonHref": "/decks/019de074-54f7-7058-8bd2-0b83908fe164.json",
  "deckAnchorHref": "/decks/019de074-54f7-7058-8bd2-0b83908fe164#slide-22",
  "components": [
    {
      "bbox": {
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      "kind": "image",
      "text": "Collage of lifestyle and product photos",
      "attrs": null,
      "subkind": "photo",
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      "kind": "title",
      "text": "BRAND PERFORMANCE",
      "attrs": null,
      "subkind": "headline",
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      "componentId": "eaefba03-f9de-4850-b615-abb3860d2846",
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  "metrics": [],
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  "frameworks": [],
  "arcBeats": [
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      "to": 22,
      "from": 16,
      "beatId": "a4cd5a68-17ea-4e1d-8e28-47fcd2c0012c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck highlights Crocs' growing brand momentum internationally and its focus on key categories",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 16,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0675aa0c-4173-43d7-859f-e5c66dabfcfb",
      "evidence": "The deck emphasizes the importance of sandal growth and newness for the Crocs brand",
      "position": 0,
      "objective": "Highlight the importance of investing in Crocs to keep up with growth",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
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  "locked": true
}