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  "docSlug": "373b3d4c6151de4b9111de3aae6cf8c6",
  "documentTitle": "Crocs | Investor Presentation Deck | 47 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
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  "pageNumber": 21,
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  "nDataPoints": 3,
  "notes": "The slide highlights growth, organizational scaling, supply chain, and marketing investment.",
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      "kind": "disclaimer",
      "text": "1. Revenue growth on a Pro forma basis, which includes HEYDUDE for the period prior to acquisition close (assuming the acquisition had closed on the first day of such trailing twelve month period).\n2. 2021 spend was prior to Crocs, Inc. ownership",
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      "text": "Grew revenue 70% to $986M(1) by expanding distribution in the US with large, important wholesale partners\nStaffed the entire leadership team and hired over 150 roles\nStabilized and expanded the manufacturing footprint\nDeveloped a business systems roadmap\nExpanded distribution capabilities to handle the immediate throughput needs\nTurned over many international distributors\nExpanded the line with several new icons to be trialed in 2023\nUpdated the brand identity and clarified its purpose and meaning\nSpent nearly $60 million of marketing in H2'22, which on an annualized basis was almost 4x the 2021 spend(2)",
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      "text": "HEYDUDE PROGRESS",
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      "kind": "title",
      "text": "GROWTH DRIVERS",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0675aa0c-4173-43d7-859f-e5c66dabfcfb",
      "evidence": "The deck emphasizes the importance of sandal growth and newness for the Crocs brand",
      "position": 0,
      "objective": "Highlight the importance of investing in Crocs to keep up with growth",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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