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  "docSlug": "373b3d4c6151de4b9111de3aae6cf8c6",
  "documentTitle": "Crocs | Investor Presentation Deck | 47 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 20,
  "pageCount": 47,
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  "notes": "Includes a screenshot of a Jing Daily article about 'Clogcore' and a photo of a celebrity wearing Crocs.",
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      "kind": "image",
      "text": "Celebrity wearing Crocs",
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      "text": "Jing Daily article screenshot",
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      "kind": "paragraph",
      "text": "In 2023 we expect: Record new product introductions; Strong pipeline of 60+ global brand partnerships; Invest a record amount of marketing – over $200M.",
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      "text": "Source: Jing Daily and salehebembury on Instagram.",
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      "kind": "title",
      "text": "CROCS PRODUCT & MARKETING INNOVATION",
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      "evidence": "The deck highlights Crocs' growing brand momentum internationally and its focus on key categories",
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      "name": "Cost Of Inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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