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  "docSlug": "373b3d4c6151de4b9111de3aae6cf8c6",
  "documentTitle": "Crocs | Investor Presentation Deck | 47 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
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  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a mix of bulleted strategic points and lifestyle imagery to justify the sandal category as a growth driver.",
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  "slideHref": "/slides/019de074-54f7-7058-8bd2-0b83908fe164/16",
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      "kind": "image",
      "text": "Lifestyle imagery of people wearing Crocs sandals",
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      "kind": "list",
      "text": "$30B global footwear category; Our molded technologies, accessible price points, and strong go-to-market should allow us to compete effectively; Additional entry point for the Crocs Brand; High purchase frequency; Crocs Brand sandal consideration is on par with that of clogs; Crocs has a sizeable business, with 2022 sandal revenues of ~$310M",
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      "kind": "title",
      "text": "IMPORTANCE OF SANDALS TO THE CROCS BRAND",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
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      "evidence": "The deck highlights Crocs' growing brand momentum internationally and its focus on key categories",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0675aa0c-4173-43d7-859f-e5c66dabfcfb",
      "evidence": "The deck emphasizes the importance of sandal growth and newness for the Crocs brand",
      "position": 0,
      "objective": "Highlight the importance of investing in Crocs to keep up with growth",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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