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  "docId": "019de074-52d0-7380-9e15-d36bb3ca2ead",
  "docSlug": "a156280204573e97ef9908c316ecea76",
  "documentTitle": "Coupang | Results Presentation Deck | 16 slides",
  "authorId": "coupang",
  "authorName": "Coupang",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
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  "pageNumber": 6,
  "pageCount": 16,
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  "slideType": "traction",
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  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart uses a line graph to visualize cohort retention and expansion over time.",
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  "slideHref": "/slides/019de074-52d0-7380-9e15-d36bb3ca2ead/6",
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  "components": [
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      "kind": "chart",
      "text": "Cohort spend growth lines",
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      "kind": "disclaimer",
      "text": "Note: Spend per customer equates to total gross spending per customer. Amounts above are in local currency and are before cancellations and returns.",
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      "text": "2017, 2018, 2019, 2020, 2021, 2022",
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      "text": "Each cohort starting at higher spend/customer",
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      "kind": "title",
      "text": "Newer Cohorts Spend Starting Higher, Growing Faster",
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      "kind": "title",
      "text": "Spend per Customer by Cohort",
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      "evidence": "Slides 5-11 showcase Coupang's traction in terms of customer growth, revenue, and financial performance",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck presents a series of slides showcasing Coupang's growth and financial performance, implying that not investing in Coupang could result in missed opportunities",
      "position": 0,
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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