{
  "docId": "019de074-4f35-7069-a10d-87ee55dd6360",
  "docSlug": "0fb350a037078fd5d6a0566b322acbad",
  "documentTitle": "Canada Goose | Investor Day Presentation Deck | 161 slides",
  "authorId": "canada-goose",
  "authorName": "Canada Goose",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 120,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a triptych layout with high-quality lifestyle photography and overlaid text.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-4f35-7069-a10d-87ee55dd6360/22",
  "deckHref": "/decks/019de074-4f35-7069-a10d-87ee55dd6360",
  "deckJsonHref": "/decks/019de074-4f35-7069-a10d-87ee55dd6360.json",
  "deckAnchorHref": "/decks/019de074-4f35-7069-a10d-87ee55dd6360#slide-22",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Three lifestyle photos of Canada Goose consumers",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "300905d7-f2ef-4f10-9c96-736fffdb990a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.518
      },
      "kind": "paragraph",
      "text": "DEEPEN OUR RELATIONSHIPS WITH CONSUMERS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "037abe67-5f9a-48f9-93c2-3da183d33b53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.38,
        "y": 0.518
      },
      "kind": "paragraph",
      "text": "DELIVER THE RIGHT PRODUCTS FOR WOMEN",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1ace093-b12f-4837-b1ce-86eaf84c98d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.72,
        "y": 0.535
      },
      "kind": "paragraph",
      "text": "FOCUS ON GEN Z",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0151eb8-b8ab-4516-bb9b-735a199aa9d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "CANADA GOOSE",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f4eebe5-debe-4867-81f1-4fcd1d68a03e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.22,
        "x": 0.73,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "OPENING REMARKS | 22",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aceada8-7922-458f-9c3c-a7ed88ecf393",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 80,
      "from": 21,
      "beatId": "bc42b34c-16be-4f36-b7ca-724754592eba",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Growth strategy and operational overview",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 80,
      "from": 20,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "60978179-c27e-45c8-b4c6-b735d7e1f5b4",
      "evidence": "Slides emphasizing growth potential and market opportunity",
      "position": 0,
      "objective": "Highlighting the importance of growth and expansion",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}