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  "documentTitle": "Snap Inc | Results Presentation Deck | 26 slides",
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  "authorName": "Snap Inc.",
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  "presentationDate": "2023-01-01 00:00:00",
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  "notes": "Dense text-only methodology/disclosure slide with no data visualizations; defines key user metrics and caveats around measurement.",
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      "text": "While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large populations globally. We have not determined the number of such multiple accounts. Technical issues may result in data not being recorded from every user's application.",
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      "text": "Some of our demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may differ from our users' actual ages. If our active users provide us with incorrect or incomplete information regarding their age or other attributes, then our estimates may prove inaccurate and fail to meet investor expectations.",
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      "kind": "disclaimer",
      "text": "Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter.",
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      "text": "We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUs for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. DAUs are broken out by geography because markets have different characteristics. We define average revenue per user, or ARPU, as quarterly revenue divided by the average DAUs.",
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      "text": "For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation differs from our components of revenue disclosure in the notes to our consolidated financial statements, where revenue is based on the billing address of the advertising customer.",
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      "text": "Note Regarding User Metrics and Other Data",
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