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  "docSlug": "4939c344aa943f6fb2596c2333c37f33",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 52 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-01-01 00:00:00",
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  "pageNumber": 37,
  "pageCount": 52,
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  "slideType": "market_sizing",
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  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "Uses stacked bar charts to illustrate the growth of specific segments relative to their counterparts.",
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      "text": "Video vs Non-video growth",
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      "text": "Mobile vs Desktop growth",
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      "kind": "paragraph",
      "text": "Expected growth in the US advertising market combined with a secular shift toward digital, mobile, and video advertising.",
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      "text": "eMarketer estimates, Oct. 2022. Estimates shown are for the US advertising market. Traditional includes directories, magazines, newspapers, out-of-home, radio and TV. Digital includes banner ads, classified ads, email, lead generation, mobile messaging, rich media, search ads and sponsorships. Desktop includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices. Mobile includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices. Video includes instream video ads, video overlays, social network instream video advertising, outstream video ads, and in-article, in-banner and interstitial video ads. Non-video includes banner ads, non-video rich media, sponsorships, search ads, lead generation, classifieds and directories, email, and mobile messaging.",
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      "kind": "title",
      "text": "The Advertising Industry Is Moving in Our Direction",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck highlights the risks of not investing in digital advertising and the potential benefits of Snap Inc.'s approach.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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