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  "documentTitle": "Snap Inc | Investor Presentation Deck | 52 slides",
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  "authorName": "Snap Inc.",
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  "presentationDate": "2023-01-01 00:00:00",
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  "notes": "Uses a contrast-pair framing to highlight the discrepancy between revenue share and user reach.",
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      "text": "Snapchat comprises less than 2% of the US digital ad market...",
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      "kind": "paragraph",
      "text": "...yet reaches nearly half of US smartphone users.",
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      "text": "Snap Inc. internal data 2022. eMarketer 2022 estimates, Oct. 2022. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. Snap Inc. internal data Q4 2022. eMarketer 2022 estimates, Feb. 2022. Percentage calculated by dividing US monthly active users by US smartphone users. See Snap Inc. public filings with the SEC.",
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      "text": "Opportunity to Expand Our Market Share",
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