{
  "docId": "019de074-33e7-70da-bb70-607b27d052fb",
  "docSlug": "f709fb7832da219a5695dd8a427e5038",
  "documentTitle": "First Republic Bank | Results Presentation Deck | 50 slides",
  "authorId": "first-republic-bank",
  "authorName": "First Republic Bank",
  "documentKindSlug": "regulatory-filing",
  "documentKindLabel": "Regulatory filing",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 6,
  "pageCount": 50,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "The slide highlights First Republic's superior NPS compared to industry peers and the banking sector, attributing this to organic growth through referrals.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-33e7-70da-bb70-607b27d052fb/6",
  "deckHref": "/decks/019de074-33e7-70da-bb70-607b27d052fb",
  "deckJsonHref": "/decks/019de074-33e7-70da-bb70-607b27d052fb.json",
  "deckAnchorHref": "/decks/019de074-33e7-70da-bb70-607b27d052fb#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.115,
        "w": 0.401,
        "x": 0.502,
        "y": 0.295
      },
      "kind": "callout",
      "text": "First Republic’s client satisfaction exceeds that of other leading service brands and is substantially higher than the U.S. Banking Industry.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "337a7eef-a11d-4f70-b590-e5aba3c87f64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.388,
        "x": 0.515,
        "y": 0.41
      },
      "kind": "list",
      "text": "Exceptional service is our key organic growth driver: word-of-mouth referrals from very satisfied clients. NPS measures client loyalty and likelihood to actively “refer”. Referrals lead to strong growth and very low deposit attrition rates. First Republic’s service became even more differentiated during the pandemic.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7393c82-4375-47dc-a8a0-36fea11b15b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.895,
        "x": 0.098,
        "y": 0.775
      },
      "kind": "source-note",
      "text": "(1) Source: SATMETRIX NPS (2022) for brands listed and U.S. Banking Industry Average, excluding FRC. FRC's NPS client survey, process, analysis and methodologies have been reviewed by Bain & Company and are consistent with established Bain best practice. To collect enough responses to achieve statistical significance, FRC conducts the survey directly rather than utilizing a double-blind methodology. As such, our NPS could be different and lower if a double-blind methodology was used, and the comparisons listed reflect scores developed using a double-blind methodology. (2) Source: FRC/Bain NPS Study (2022). (3) Over 60% of First Republic clients self-designate First Republic as their “Lead Bank.” (4) Reflects industry score for computers and tablets. (5) Reflects industry score for online shopping.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb180dd9-9662-4866-9fb9-1c5d345d409a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.385,
        "w": 0.463,
        "x": 0.098,
        "y": 0.25
      },
      "kind": "table",
      "text": "2022 Top Service-Focused Brands (1) 87 First Republic – as “Lead Bank” (2), (3) 80 First Republic – Overall (2) 69 Nordstrom 63 Ritz Carlton 60 Apple (4) 55 Amazon (5) 31 U.S. Banking Industry Average",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0ab6aa6-89b7-4971-9590-a09b91a43148",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.043,
        "w": 0.393,
        "x": 0.098,
        "y": 0.108
      },
      "kind": "title",
      "text": "2022 Net Promoter Score",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "305b8f3d-f246-4cac-a719-80150bc66298",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.658,
        "x": 0.098,
        "y": 0.173
      },
      "kind": "title",
      "text": "First Republic’s Overall NPS results in 2022 achieve best level ever",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "134462ad-8651-4fa3-9f6c-8563efe11b8e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "36781214-921b-45d4-a743-26fcd369fcf5",
      "evidence": "Comparison of NPS scores across brands and industry average",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "1a63fdfd-269d-4531-af96-60408b3e3438",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides various metrics and testimonials demonstrating client satisfaction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "e0317ed9-615b-4796-9e15-de863d848bd3",
      "evidence": "The deck presents a logical chain of metrics and testimonials supporting the bank's strategy",
      "position": 0,
      "objective": "How our approach drives growth and performance",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}