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  "presentationDate": "2023-01-01 00:00:00",
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      "kind": "callout",
      "text": "High client satisfaction level for these households creates a significant growth opportunity as these young professionals develop. (5)",
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      "text": "Cumulative Number of Households (000s)",
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      "text": "Relationships acquired through PLOC/SLR (1) and PLP now represent fully 33% of consumer borrowing households (2)",
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      "text": "(1) Includes term loans and, beginning June 2020, includes PLOC. (2) As of December 31, 2022. Up from 9.2% as of December 31, 2015. (3) Represents the total number of households acquired through PLOC/SLR and PLP since inception at December 31 of each corresponding year. Includes households with outstanding loans as well as paid-off loans. Based on household's initial PLOC/SLR/PLP origination date. (4) 7-year CAGR from December 31, 2015 through December 31, 2022. (5) Source: FRC/Bain NPS Study (2022).",
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      "text": "Attracting the Next Generation: Growth",
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