{
  "docId": "019de074-2691-7523-92d7-a01a3837be3d",
  "docSlug": "fa8fb15584528290578ab0c38f82e3e3",
  "documentTitle": "argenx SE | Investor Conference Presentation Deck | 22 slides",
  "authorId": "argenx-se",
  "authorName": "argenx",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 22,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a circular graphic featuring patient photos to emphasize the human-centric approach.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-2691-7523-92d7-a01a3837be3d/5",
  "deckHref": "/decks/019de074-2691-7523-92d7-a01a3837be3d",
  "deckJsonHref": "/decks/019de074-2691-7523-92d7-a01a3837be3d.json",
  "deckAnchorHref": "/decks/019de074-2691-7523-92d7-a01a3837be3d#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.45,
        "x": 0.52,
        "y": 0.13
      },
      "kind": "image",
      "text": "Group of three patients",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fa67eb5-e911-46d8-b634-ac8b7f9e40c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.03,
        "y": 0.37
      },
      "kind": "list",
      "text": "Achieve minimal symptom expression\nReduce reliance on broad immunosuppressants\nMinimize treatment burden\nRegain control of their lives, including professionally and socially",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97db8f37-0231-4635-8245-04a2af547229",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "title",
      "text": "We want to transform gMG treatment for patients",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55d550de-2be9-4ca1-8ef9-4af769c4d907",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.68,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "Redefining What ‘Well-Controlled’ Means for the Patient",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dca3db95-6dcb-46c5-8ceb-504e9ba5c564",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "a219bb33-c5ef-4726-8f7c-f582fdba0dae",
      "evidence": "title/action-title: We want to transform gMG treatment for patients",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 1,
      "beatId": "36806cd2-73e8-4a5d-9c48-27624d2134dd",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "The presentation starts by introducing the company and its achievements (what is).",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "64dcff67-9979-4f25-91dd-323c409edf3b",
      "evidence": "The key messages on page 5 highlight the company's mission and goals.",
      "position": 1,
      "objective": "Understanding the company's why",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}