{
  "docId": "019de074-10e3-7369-8d20-9de5f90f6dda",
  "docSlug": "f8e62a4b9063df71f3b497c8a958ac67",
  "documentTitle": "Sonos | Results Presentation Deck | 41 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 30,
  "pageCount": 41,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a nested circle diagram to illustrate market segmentation and penetration.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-10e3-7369-8d20-9de5f90f6dda/30",
  "deckHref": "/decks/019de074-10e3-7369-8d20-9de5f90f6dda",
  "deckJsonHref": "/decks/019de074-10e3-7369-8d20-9de5f90f6dda.json",
  "deckAnchorHref": "/decks/019de074-10e3-7369-8d20-9de5f90f6dda#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "diagram",
      "text": "Nested circles representing Geographic Expansion, Core Markets (350M), Affluent Households (158M), and Sonos FY22 Households (14M).",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdcb5f19-a5f5-424b-8267-b9b7fb80e6dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.65,
        "y": 0.38
      },
      "kind": "metric",
      "text": "~9%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7460e5ca-2b1c-4c19-9d1e-acb18893ac00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.65,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "Current Penetration of Total Affluent Households",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a7c4cb9-6b45-4273-b2d1-5d3bc6c05b95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Euromonitor 2022. 1. Core Markets include... 2. Represents disposable income as defined by the OECD",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5bda7c5-6e66-4864-93b5-1f20710cc98d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Framing Our Long Term Opportunity: Households",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f1a969a-e166-4724-8538-f926bcd2d884",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "13ba89a8-a0db-4c8f-b1d9-e59a29cd2549",
      "evidence": "Nested circles used to show market sizing and penetration",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 41,
      "from": 17,
      "beatId": "ae55677e-1f26-416d-8a24-589e2ab02d33",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with an outlook for FY23 and a summary of key takeaways",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}