{
  "docId": "019de074-0ab7-7248-a4f1-9460d516288c",
  "docSlug": "5a427dce94ae0a5492b1bf35e1229c41",
  "documentTitle": "Oak Street Health | Investor Presentation Deck | 25 slides",
  "authorId": "oak-street-health",
  "authorName": "Oak St. Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 25,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide highlights the AARP partnership as a key trust-building marketing channel.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-0ab7-7248-a4f1-9460d516288c/17",
  "deckHref": "/decks/019de074-0ab7-7248-a4f1-9460d516288c",
  "deckJsonHref": "/decks/019de074-0ab7-7248-a4f1-9460d516288c.json",
  "deckAnchorHref": "/decks/019de074-0ab7-7248-a4f1-9460d516288c#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.71,
        "y": 0.35
      },
      "kind": "image",
      "text": "Approved by AARP as a primary care provider.",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9de3a0e-ed80-4cd4-93c0-aef36d18bc2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.22,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb424147-e6b7-4281-ac55-7f9c570fbb9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.53,
        "y": 0.35
      },
      "kind": "list",
      "text": "Central Marketing Channels: Social media, Television, Direct mail, AARP",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d61baaa-b8d7-432b-95b1-b59a6fa428ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Community Outreach: Center-based team of employees at every center, local to the community",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5aebee6-d5d4-47ed-b76d-6475afeab06d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.37,
        "y": 0.85
      },
      "kind": "other",
      "text": "Oak Street Health Brand",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75fdfb6c-aced-4896-9705-e441586329df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Highly Targeted, Multi-Channel Approach Rapidly Fills Centers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "336012b6-d102-4687-89cc-d2f7cdebe17a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5b56038b-9f93-455a-83ba-a7afa07c9eeb",
      "evidence": "Community Outreach: Center-based team of employees at every center, local to the community",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 17,
      "beatId": "4bb0b8a3-4ff1-484c-b801-08cbea21798f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Growth Strategy",
      "beatSlug": null,
      "evidence": "Slides 17-18 present Oak Street Health's growth strategy",
      "position": 3,
      "confidence": 0.9,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}