{
  "docId": "019de074-02be-75fe-ba89-d286e984482b",
  "docSlug": "0751ea78f4edac7735750710a4f7e5ce",
  "documentTitle": "Lemonade | Investor Day Presentation Deck | 125 slides",
  "authorId": "lemonade",
  "authorName": "Lemonade",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 93,
  "pageCount": 125,
  "prevPage": 92,
  "nextPage": 94,
  "slideType": "testimonial",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a mix of qualitative social proof and quantitative market data to justify expansion.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-02be-75fe-ba89-d286e984482b/93",
  "deckHref": "/decks/019de074-02be-75fe-ba89-d286e984482b",
  "deckJsonHref": "/decks/019de074-02be-75fe-ba89-d286e984482b.json",
  "deckAnchorHref": "/decks/019de074-02be-75fe-ba89-d286e984482b#slide-93",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.17,
        "y": 0.6
      },
      "kind": "metric",
      "text": ">300K Car waitlist",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0638cbaf-6918-4f80-a58d-d441d7eaf9cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.63,
        "y": 0.6
      },
      "kind": "metric",
      "text": "$320B TAM",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c0021c9-5b6a-4c95-831a-1d3701a66ba6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.4,
        "y": 0.6
      },
      "kind": "metric",
      "text": "25% Conversion Rate-Existing Customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5f8f452-3d73-43c8-8b60-dfeef492e9f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.37,
        "x": 0.43,
        "y": 0.275
      },
      "kind": "quote",
      "text": "Lemonade stole the show in home insurance, compared to any other companies... you better in this one too. Waiting eagerly - love Lemonade",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "632ad12d-5984-4771-b02e-893dda079477",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.235
      },
      "kind": "quote",
      "text": "Cheaper insurance. I am loyal customer... My primary hope is that New York state will be one of the states that Lemonade car will be offered to and can compete with Geico.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbd53b3a-66d7-43d1-b678-bf3ccaddc020",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.54,
        "x": 0.23,
        "y": 0.07
      },
      "kind": "title",
      "text": "Pent Up Demand and a Huge Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ce46653-e0a6-4ebd-90ed-6e55284e8c09",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}