{
  "docId": "019de074-00ac-7528-af4e-384cb7916ba1",
  "docSlug": "cadc7a362f0b931229e6b1f2fd0b816f",
  "documentTitle": "Kakao | Results Presentation Deck | 36 slides",
  "authorId": "kakao",
  "authorName": "Kakao",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 29,
  "pageCount": 36,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "Data presented in 100 million KRW units. Story segment is broken down into Entertainment and Piccoma.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-00ac-7528-af4e-384cb7916ba1/29",
  "deckHref": "/decks/019de074-00ac-7528-af4e-384cb7916ba1",
  "deckJsonHref": "/decks/019de074-00ac-7528-af4e-384cb7916ba1.json",
  "deckAnchorHref": "/decks/019de074-00ac-7528-af4e-384cb7916ba1#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "chart",
      "text": "스토리 revenue breakdown by Entertainment and Piccoma",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "331f28a8-4f22-407c-a9d9-37653e1bef05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.5,
        "y": 0.3
      },
      "kind": "chart",
      "text": "미디어 revenue trend",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e66228ea-f2a1-46b6-b2c8-704b19f2bce1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "스토리 YoY +6% / QoQ +2%\nㄴ 엔터테인먼트 +8% (y) / +1% (q), 픽코마 +4% (y) / +2% (q)\n미디어 YoY +13% / QoQ -20%",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02bc95f7-869c-495e-b6bc-f31ef62f0114",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.5,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "마케팅 효율화에도 불구, 오리지널 IP와 이용자 리텐션 기반으로 전년 대비 증가\n픽코마 (광고 제외) - 엔화약세에 따른 환율 효과 제외 시 +12.9% (y), +2.0% (q)\n<수리남> 흥행을 통한 제작 역량 입증과 제작 작품 수 확대로 전년 대비 증가",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "582b0ccf-11ce-4766-bdf1-dabed2752784",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "콘텐츠 부문 | 스토리 미디어",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a980ed4-dafe-4ad3-89aa-bcc2a0f77cf6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "5bb9cc2c-9070-4361-a8e9-2515cd7b4d2a",
      "evidence": "콘텐츠 부문 | 스토리 미디어",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c09c33b5-0018-4862-8b2f-b1a241f361cf",
      "evidence": "스토리 YoY +6% / QoQ +2%",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 9,
      "beatId": "0110cf98-f20b-4942-8c0f-00e117c0f36b",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "KPI Overview",
      "beatSlug": null,
      "evidence": "Detailed KPI overviews and financial performance",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 25,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0713fdb1-a2bb-4739-914e-3d80e74eb576",
      "evidence": "KPI overviews and financial performance",
      "position": 1,
      "objective": "Highlight the importance of financial performance",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}