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      "text": "Cumulative Activations as a % of a live state's adult population (21+)",
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      "text": "Maximizing cross-sell of DFS customers; Deploying attractive customer promotions before market opens; Leveraging local media partners to optimize spend while maximizing acquisition at launch",
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      "text": "FanDuel's cumulative activations as a % of a live state's adult population (21+) through September 2022; population based on US Census 2021 estimate as of July 1st, 2021. 2018 / 2019 States: IN, NJ, PA, WV; 2020 / 2021 States: AZ, CO, CT, IA, IL, MN, TN, VA; 2022 States: KS, LA, NY, WY",
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