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  "documentTitle": "First Republic Bank | Investor Day Presentation Deck | 137 slides",
  "authorId": "first-republic-bank",
  "authorName": "First Republic Bank",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
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  "pageNumber": 105,
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  "density": "dense",
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  "notes": "The slide highlights the shift in demographic composition toward younger generations.",
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  "components": [
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      "kind": "chart",
      "text": "2022 Consumer Borrowing Households by Generation",
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      "text": "As of September 30, 2022, clients who entered the Bank through the PLP or SLR/PLOC program represented 33% of consumer borrowing households. As of September 30, 2022. Generations described by Pew Research Center. Population consists of all consumer borrowing households. Household generations are assigned as the first nonzero generation of the following: (1) client in household with largest consumer loan balance outstanding excluding ODLOCs, (2) client with largest consumer deposit balance, (3) first individual member in household and (4) head of household.",
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      "kind": "title",
      "text": "Millennials now make up 43% of consumer borrowing households",
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      "kind": "title",
      "text": "Transforming First Republic's Demographics",
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      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "f109e3e7-9004-4ad4-a6f0-10ec388fb42b",
      "evidence": "The presentation identifies the needs of the next generation of clients and showcases the bank's programs and services designed to meet those needs.",
      "position": 1,
      "objective": "What are the specific needs of the next generation of clients, and how can First Republic Bank meet those needs?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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