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  "documentTitle": "DraftKings | Results Presentation Deck | 12 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
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  "notes": "Includes definitions for MUPs and ARPMUP.",
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      "text": "Average Revenue per MUP (\"ARPMUP\")\n- We define and calculate ARPMUP as the average monthly revenue for a reporting period, divided by B2C segment MUPs\n- ARPMUP represents our ability to drive usage and monetization of our B2C products\n- We use ARPMUP to analyze comparative revenue growth and measure customer monetization and engagement trends",
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      "text": "Monthly Unique Payers (\"MUPs\")\n- MUPs is the average number of unique paid users (\"unique payers\") that use our B2C products on a monthly basis\n- We define MUPs as the number of unique payers per month who had a paid engagement\n- MUPs is a key indicator of the scale of our user base and awareness of our brand\n- We believe that year-over-year growth in MUPs is generally indicative of the long-term revenue growth potential of our B2C segment",
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      "kind": "table",
      "text": "Three months ended September 30, 2022 2021 Average Monthly Unique Payers (\"MUPs\") (in millions) 1.6 1.3 Average Revenue per MUP (\"ARPMUP\") (in whole dollars) $100 $47",
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      "kind": "title",
      "text": "DRAFTKINGS KPI COMPARISON OVER TIME",
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      "kind": "title",
      "text": "B2C KEY PERFORMANCE INDICATORS",
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      "evidence": "Slides 7-12 provide additional data and analysis, including appendix, revenue buildup, and KPI comparison over time.",
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