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      "text": "Plan to grow women’s business from ~50%, to more closely align with the industry at ~60%\nLaunched a new Fall Winter collection in September 2022 with styles, silhouettes, fabrics and trims to appeal to women with first all-female global campaign\nEarly response to the campaign and collection has been excellent - Gen-Z and Millennial women make up the core customer for the collection at 2/3\nPlan to launch a new collaboration in December 2022 which will also lean into a more feminine expression of Canada Goose’s functionality",
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