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  "documentTitle": "Auto Trader Group | Results Presentation Deck | 34 slides",
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  "presentationDate": "2022-11-01 00:00:00",
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      "text": "We saw strong levels of product growth driven by further uptake of our prominence products. Prominence includes upsell to our new higher-level advertising packages, our Market Extension product (allowing customers to sell vehicles outside their local area) and our pay-per-click product which appears at the top of the search listings. More customers bought our data products in the period, making use of our real-time pricing data",
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      "text": "In June 2022, we completed the acquisition of Autorama (UK) Limited, one of the UK's largest marketplaces for leasing new vehicles. Autorama's online marketplace and fulfilment capabilities will transform Auto Trader's existing leasing proposition",
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      "text": "We launched a small-scale trial for our Deal Builder journey on Auto Trader which combines the component parts of part-exchange, reservations and finance applications, forming an end-to-end transaction journey. Initial feedback to date has been positive",
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      "text": "We successfully executed our annual pricing event in April 2022, which included the launch of Retail Essentials, part of our Auto Trader Connect platform. Retail Essentials gives customers access to our most fundamental and powerful data, including our taxonomy, which improves advert quality, pricing decisions and enables stock to be updated on Auto Trader in real-time",
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