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      "text": "$23.2 Billion Industry in 2021\nMost highly regarded form of advertising by recipients\nHighest recall rates\nGaining larger share of marketing spend\nCreates greater brand awareness\nLowest cost per impression compared to other advertising",
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      "text": "See page 31 in the appendix for more information on the effectiveness of promotional products.",
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      "text": "* https://www.asicentral.com/news/press/press-releases/february-2022/asi-reports-total-distributor-sales-of-promo-products-grew-nearly-12-in-2021/",
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