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  "docId": "019de073-d75c-73d1-ad02-140680d3c07a",
  "docSlug": "240e774e8f131671aea5ba108ddddaf7",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 52 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 7,
  "pageCount": 52,
  "prevPage": 6,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "Uses pie charts to visualize penetration rates against total smartphone addressable markets.",
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019de073-d75c-73d1-ad02-140680d3c07a/7",
  "deckHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a",
  "deckJsonHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a.json",
  "deckAnchorHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a#slide-7",
  "components": [
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      "bbox": {
        "h": 0.5,
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        "x": 0.37,
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      "kind": "chart",
      "text": "Europe penetration chart",
      "attrs": null,
      "subkind": "pie",
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      "kind": "chart",
      "text": "Rest of World penetration chart",
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      "text": "North America penetration chart",
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      "kind": "source-note",
      "text": "1 Snap Inc. internal data Q3 2022. See Snap Inc. public filings with the SEC. 2 eMarketer 2022 smartphone estimates, Feb. 2022. 3 Percentage calculated by dividing Snap Inc. Q3 2022 daily active users (DAUs) by total smartphone estimate.",
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        "h": 0.06,
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      "kind": "title",
      "text": "Significant Opportunity to Globally Expand Our Community",
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      "evidence": "Segments market by geography and penetration",
      "confidence": 0.6
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
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      "evidence": "The deck highlights the significant opportunity to globally expand Snap Inc.'s community.",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck presents Snap Inc.'s 'why' (camera company), 'what' (community and business), and 'how' (innovation and growth strategy).",
      "position": 0,
      "objective": "Why Snap Inc. is a camera company and its long-term vision",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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