{
  "docId": "019de073-d75c-73d1-ad02-140680d3c07a",
  "docSlug": "240e774e8f131671aea5ba108ddddaf7",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 52 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 52,
  "pageCount": 52,
  "prevPage": 51,
  "nextPage": null,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-d75c-73d1-ad02-140680d3c07a/52",
  "deckHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a",
  "deckJsonHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a.json",
  "deckAnchorHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a#slide-52",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.41,
        "y": 0.46
      },
      "kind": "title",
      "text": "Snap Inc.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb62237c-218a-4a4f-8646-859d2585bca9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 52,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "818851f8-0f73-4ee4-a9fa-8e17f6f7ffe6",
      "evidence": "The deck presents Snap Inc.'s 'why' (camera company), 'what' (community and business), and 'how' (innovation and growth strategy).",
      "position": 0,
      "objective": "Why Snap Inc. is a camera company and its long-term vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}