{
  "docId": "019de073-d75c-73d1-ad02-140680d3c07a",
  "docSlug": "240e774e8f131671aea5ba108ddddaf7",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 52 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 52,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "other",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de073-d75c-73d1-ad02-140680d3c07a/20",
  "deckHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a",
  "deckJsonHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a.json",
  "deckAnchorHref": "/decks/019de073-d75c-73d1-ad02-140680d3c07a#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.32,
        "x": 0.03,
        "y": 0.328
      },
      "kind": "callout",
      "text": "Lens creation starts with Lens Studio, whether you’re creating for Snapchat, Spectacles, or third-party apps through Camera Kit. Lens Studio includes the most innovative capabilities like machine learning, visual programming, body tracking, object recognition, and scripting for artists and developers to build augmented reality experiences.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6318c0c0-303b-44b6-bd92-1026f12922d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.36,
        "y": 0.328
      },
      "kind": "image",
      "text": "Lens Studio interface showing 3D dinosaur model",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65dc0900-259a-4f27-a0b0-54b10444938b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.17,
        "x": 0.8,
        "y": 0.328
      },
      "kind": "image",
      "text": "Snapchat mobile interface showing AR dinosaur in real world",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3f20fa1-f361-40da-bec4-280ba0a454dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "We provide our broader creator community with the same tools used internally at Snap to develop AR Lenses by offering access to Lens Studio, a free, easy-to-use yet incredibly powerful AR-development platform.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dbb4e67-7e21-4f7b-b434-33de72e046c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.48,
        "x": 0.26,
        "y": 0.12
      },
      "kind": "title",
      "text": "Lens Studio — AR Creator Platform",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c46611a4-965b-49d6-879f-04c75466745e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 52,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "818851f8-0f73-4ee4-a9fa-8e17f6f7ffe6",
      "evidence": "The deck presents Snap Inc.'s 'why' (camera company), 'what' (community and business), and 'how' (innovation and growth strategy).",
      "position": 0,
      "objective": "Why Snap Inc. is a camera company and its long-term vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}