{
  "docId": "019de073-c72c-700e-b2a0-81bae6f4078b",
  "docSlug": "b1b0064f7dece1d5a51bc645442045f5",
  "documentTitle": "Lanvin | Investor Presentation Deck | 58 slides",
  "authorId": "lanvin",
  "authorName": "Lanvin Group",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 58,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a 2x2 matrix to position Lanvin Group as high-return/low-risk compared to mature market platforms.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de073-c72c-700e-b2a0-81bae6f4078b/24",
  "deckHref": "/decks/019de073-c72c-700e-b2a0-81bae6f4078b",
  "deckJsonHref": "/decks/019de073-c72c-700e-b2a0-81bae6f4078b.json",
  "deckAnchorHref": "/decks/019de073-c72c-700e-b2a0-81bae6f4078b#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.55,
        "x": 0.42,
        "y": 0.25
      },
      "kind": "framework",
      "text": "2x2 Matrix comparing Risk vs Return",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d22bc53-91d5-4c6f-9733-171ab85ecc6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.24,
        "y": 0.2
      },
      "kind": "list",
      "text": "LEADERSHIP & CREATIVE EXCELLENCE: A lot of luxury brands used to be in a challenging situation. When the creative direction and strategic vision were correctly positioned, these brands became most successfully revived houses.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3dea52d8-3ef4-42b9-82f4-45f44581f622",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "2-3X LEAP IN REVENUES: A number of luxury brands have seen strong resurgence. Normally, it will take 5-6 years for 2-3x leap in revenues.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd222a84-df8b-439d-96c6-2095749bc166",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "list",
      "text": "OWNERSHIP EXPERTISE: Compared with an independent luxury brand, a luxury group with different portfolios can not only leverage resources within the same group.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6e23b8c-88ff-4af5-950b-b89e555a3778",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.24,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "LUXURY FASHION'S GREATEST SECOND ACTS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ccc94f2-4ace-42cc-ba6d-22ea6e465233",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "... AND COMPELLING RISK-ADJUSTED RETURNS.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0712153-e81e-4603-9a4a-6472546bf707",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "9ddde8f6-21e5-4730-966f-29fa39d45cd1",
      "evidence": "framework/instance: 2x2 Matrix comparing Risk vs Return",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "97ae2267-0714-4544-8d9d-17eb60098e49",
      "evidence": "The slide uses a Risk vs Return quadrant to position the company's strategy.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 24,
      "from": 22,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "3afaa6d5-a9a6-43d3-a946-a11f029332e7",
      "evidence": "The document presents a clear case for why now is the right time to invest in Lanvin Group",
      "position": 0,
      "objective": "Why invest now?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}