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  "documentTitle": "First Republic Bank | Results Presentation Deck | 53 slides",
  "authorId": "first-republic-bank",
  "authorName": "First Republic Bank",
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  "presentationDate": "2022-10-01 00:00:00",
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  "notes": "The slide uses a table to rank brands by NPS and a callout box to explain the strategic importance of these metrics.",
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      "kind": "callout",
      "text": "First Republics client satisfaction exceeds that of other leading service brands and is substantially higher than the U.S. Banking Industry",
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      "text": "Exceptional service is our key organic growth driver: word-of-mouth referrals from very satisfied clients. NPS measures client loyalty and likelihood to actively “refer”. Leads to strong growth and very low deposit attrition rates. First Republic’s service has become even more differentiated during the pandemic",
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      "text": "(1) Source: SATMETRIX NPS (2021) for brands listed and U.S. Banking Industry Average, excluding FRC. Please note: the brands listed under ‘Top Service-Focused Brands’ are brands selected for comparison purposes. (2) Source: FRC/Bain NPS Study (2021). (3) Over 60% of First Republic clients self-designate First Republic as their “Lead Bank.” (4) Reflects industry score for computers & tablets.",
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      "kind": "table",
      "text": "2021 Top Service-Focused Brands (1) 88 First Republic – as “Lead Bank” (2), (3) 79 First Republic – Overall (2) 71 Alaska Airlines 66 Ritz Carlton 60 Apple (4) 43 Airbnb 34 U.S. Banking Industry Average",
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      "kind": "title",
      "text": "First Republic service model and delivery is a disruptor in the banking sector",
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      "text": "2021 Net Promoter Score (\"NPS\")",
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