{
  "docId": "019de073-b1ee-7065-b6df-ae304d2e1744",
  "docSlug": "e002d2c7f900aa2245ba6cbadeb7b47f",
  "documentTitle": "Deezer | Investor Day Presentation Deck | 93 slides",
  "authorId": "deezer",
  "authorName": "Deezer",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 67,
  "pageCount": 93,
  "prevPage": 66,
  "nextPage": 68,
  "slideType": "key_takeaways",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses pie charts to illustrate the disproportionate spending power of superfans relative to their audience size.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-b1ee-7065-b6df-ae304d2e1744/67",
  "deckHref": "/decks/019de073-b1ee-7065-b6df-ae304d2e1744",
  "deckJsonHref": "/decks/019de073-b1ee-7065-b6df-ae304d2e1744.json",
  "deckAnchorHref": "/decks/019de073-b1ee-7065-b6df-ae304d2e1744#slide-67",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.06,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Audience share pie chart",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63a917ee-1268-490b-95e2-abf9bb93f51e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.28,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Spend share pie chart",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cda093d1-81bd-4ffe-a764-68e1da7ee687",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.64,
        "y": 0.37
      },
      "kind": "metric",
      "text": "~$200 - ~$1,000",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ec6b961-e94b-41ef-a0d7-4d4317a1cc63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Sources: Music Ally, Serving the superfans. Money.co.uk, 2021 (Link to Article). (1) Includes “Aficionados” and “Digital”. (2) Includes “Background Consumers”, “Ambivalents”, “Occasionals” and “Big Box”. (3) Low end: Average Top 20 cheapest music acts. High end: Average Top 20 most expensive music acts.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b35e844-f8c5-4255-98a0-12d7983ecd8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Superfans Are Willing to Pay More",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cddb2c8d-379e-479c-add4-803cf69f536f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 68,
      "from": 58,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "263bb805-911c-4976-ba88-3aede8ab8833",
      "evidence": "The deck presents Deezer's B2C economics improvements, price increase, and marketing refocus, as well as its B2B growth avenues and existing deals",
      "position": 1,
      "objective": "Can Deezer drive growth and profitability through its B2C and B2B initiatives?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}