{
  "docId": "019de073-ab52-772d-a215-415124633ed2",
  "docSlug": "a7bccbc94a919a7b890ffaf85ae41347",
  "documentTitle": "Braskem | ESG Presentation Deck | 54 slides",
  "authorId": "braskem",
  "authorName": "Braskem",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7794254,
  "pageNumber": 35,
  "pageCount": 54,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "other",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a 2x2 matrix to categorize participants (Brand Owners, Transformers, Startups, Designers).",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de073-ab52-772d-a215-415124633ed2/35",
  "deckHref": "/decks/019de073-ab52-772d-a215-415124633ed2",
  "deckJsonHref": "/decks/019de073-ab52-772d-a215-415124633ed2.json",
  "deckAnchorHref": "/decks/019de073-ab52-772d-a215-415124633ed2#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.15,
        "y": 0.85
      },
      "kind": "callout",
      "text": "According to a study by the Technical University of Denmark, 80% of a product environmental profile is adjusted in the conceptual creation",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f71ee12-a2a0-461f-a333-eddab0b7c638",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.37,
        "y": 0.58
      },
      "kind": "framework",
      "text": "WHO CAN BE HERE AT CAZOOLO? Brand Owners, Transformers, Startups, Designers",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39cc9fab-dae5-4ed1-b36c-bf352ccb8e51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.66,
        "y": 0.3
      },
      "kind": "list",
      "text": "WHAT IS THE INFRASTRUCTURE? 450m² space planned to stimulate interactivity and creativity with modular rooms, shelves that simulate supermarket gondolas and a mini auditorium for project presentations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cce4cd6-8f0f-47b2-ba78-0dae38c66b9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "list",
      "text": "WHAT IS CAZOOLO? Braskem's new circular packaging design laboratory, created with the aim of bringing collective intelligence to the sustainable development of packaging",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a63eb42c-c952-4237-8990-36f964ff2bdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.35,
        "y": 0.3
      },
      "kind": "list",
      "text": "WHO ARE THE PARTICIPANTS? Clients, brand owners, designers, startups and universities will be allowed to create and co-create projects aiming at complete circularity and the least impact",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aab6269c-9327-49d6-800b-0169e694c242",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "DEVELOPMENT OF CIRCULAR PACKAGING (CAZOOLO)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41ad4fc6-6c2e-4366-b2cd-843a260f3c00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.75,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "ADDITIONALLY, BRASKEM IS DEVELOPING PACKAGING PROJECTS CONSIDERING A CIRCULAR ECONOMY ORIENTED DESIGN TOGETHER WITH THE CHAIN",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37d96d9d-5dea-4c41-94ac-5009ce2556c7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "bad7f5c7-4355-4f50-91d7-c3ff70379594",
      "evidence": "list/bullet: WHAT IS THE INFRASTRUCTURE? 450m² space planned to stimulate interactivity and creativity with modular rooms, shelves that simulate supermarket gondolas and a mini auditorium for project presentations",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "0da09ec9-865c-4506-ba7d-0a25ebb01502",
      "evidence": "Grid layout categorizing participants into four quadrants.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 40,
      "from": 26,
      "beatId": "322d65f2-f132-417f-adb7-3258bbf2e0ca",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The presentation provides evidence and data to support Braskem's sustainability claims",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}