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  "documentTitle": "Asos | Results Presentation Deck | 27 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
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  "pageNumber": 7,
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  "nDataPoints": 14,
  "notes": "The slide uses a mix of a data table and bulleted callouts to explain the drivers behind the KPI changes.",
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      "kind": "callout",
      "text": "Operating KPIs' performance",
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      "text": "Active customers grew 2%, reflecting slowing customer acquisition YoY. Average order frequency increased by 5%, with an increase in orders, visits and conversion reflecting increased consumer engagement and more intentional purchasing. ABV CC stepped back (-3%) as return rates increases were only partly offset by higher prices and a mix back into higher price point products",
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      "text": "Group KPIs exclude Russian sales in H2 21; ABV quoted on a constant currency basis excluding Russia; Calculated as last 12 months' total orders divided by active customers; Active customers defined as having shopped in the last 12 months as of 31 August; All sources: ASOS internal operational records",
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      "text": "Growth in key KPIs reflecting increased consumer engagement and more intentional purchasing, while ABV stepped back on the year as a result of the step up in returns",
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      "text": "Visits, Mobile device visits, Conversion, ABV CC, Average Order Frequency, Active Customers, Premier Customer growth",
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