{
  "docId": "019de073-a2e9-774f-a85d-f01bef38c1f0",
  "docSlug": "27d4c47e9f38ba9893fef00e9825c3ca",
  "documentTitle": "Asos | Results Presentation Deck | 27 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 27,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a before-after-bridge style logic to explain why international operations are underperforming.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de073-a2e9-774f-a85d-f01bef38c1f0/14",
  "deckHref": "/decks/019de073-a2e9-774f-a85d-f01bef38c1f0",
  "deckJsonHref": "/decks/019de073-a2e9-774f-a85d-f01bef38c1f0.json",
  "deckAnchorHref": "/decks/019de073-a2e9-774f-a85d-f01bef38c1f0#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.44,
        "x": 0.07,
        "y": 0.15
      },
      "kind": "callout",
      "text": "Despite a positive contribution, international operations are not delivering to our expectations...",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d48ad028-45bf-4df6-855a-c4104612ba7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.42,
        "x": 0.51,
        "y": 0.15
      },
      "kind": "callout",
      "text": "...Driving an unsatisfactory performance",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9b33cfc-a925-4436-bc2f-882827c073c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.86,
        "x": 0.07,
        "y": 0.15
      },
      "kind": "table",
      "text": "Table mapping operational issues to performance outcomes",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b911316f-6ed3-4b55-8a82-9eb118f463da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.75,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "However, we have failed to reach that level of success in other markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9ba049c-0ffb-4077-a1f9-7820ecc1e4d1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "diagnostic-test",
      "slug": null,
      "matchId": "411302a2-72f8-4556-9170-7d9541f01c4c",
      "evidence": "The slide systematically breaks down performance issues into root causes.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 14,
      "beatId": "d9666d3a-d0c8-4275-b29a-ef1387a4aa86",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The document identifies the problem: 'However, we have failed to reach that level of success in other markets'",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}