{
  "docId": "019de073-90dd-759a-82f9-4c050cf85354",
  "docSlug": "1809dc1a5259f8e5f80409512ea169c0",
  "documentTitle": "Nikola | Investor Day Presentation Deck | 11 slides",
  "authorId": "nikola",
  "authorName": "Nikola",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "preempt_rebuttal",
  "function": "preempt_rebuttal",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a Q&A format to address competitive concerns directly.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-90dd-759a-82f9-4c050cf85354/5",
  "deckHref": "/decks/019de073-90dd-759a-82f9-4c050cf85354",
  "deckJsonHref": "/decks/019de073-90dd-759a-82f9-4c050cf85354.json",
  "deckAnchorHref": "/decks/019de073-90dd-759a-82f9-4c050cf85354#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "image",
      "text": "Nikola truck",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74dc8216-0143-4317-b601-d232c4001ddc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.47,
        "x": 0.49,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "Mark Russell, CEO, at Q2 2022 Earnings Call: First, we should clarify that unlike these companies, we build only U.S. Class 8 and are planning to build European heavy-duty commercial trucks, and we're addressing the short, medium- and long-haul commercial freight segments. So that's an immediate difference between us and them. We're also one of the first truck OEMs in the market for Class 8 BEVs. We're likely to be the first OEM to commercialize Class 8 FCEVs. But in the long run, which we're really going to differentiate Nikola is energy infrastructure. On Slide 3 of the deck, you can see that the total addressable market for just hydrogen is bigger than the entire market for trucks.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08db5247-87ab-4223-a321-be7e8fdf7d7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.92,
        "x": 0.04,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Considering the number of EVs entering the market in the next several years, how is Nikola planning to differentiate itself to ensure long-term success? Tesla was first to market, Rivian secured a contract w/ Amazon, Ford has the capacity to ramp production quickly. Nikola has...?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41226188-007e-4f92-a8c9-35b90cfa7814",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "JOHN W. ASKED:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36d5f513-29f2-48d9-945e-565fe82512a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.49,
        "y": 0.29
      },
      "kind": "title",
      "text": "NIKOLA RESPONSE:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9f16124-987f-4fe5-a5e1-eef3d4a0eba6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "preempt_rebuttal",
      "slug": null,
      "matchId": "6ad471d8-ed04-4cd9-89a0-56f61a0dd9b6",
      "evidence": "The slide explicitly frames a potential investor objection and provides a direct, structured response.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 4,
      "beatId": "8c9e37e9-6243-4f16-8c7d-436c6e77bad8",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Preempting rebuttals and addressing questions",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "7ef3a512-cfd2-4f07-ac46-776e04990df5",
      "evidence": "The deck zooms in on specific questions from investors and addresses them directly",
      "position": 0,
      "objective": "What are the specific questions and concerns of investors?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}