{
  "docId": "019de073-8c02-74cb-99e8-172d0b5b8b1d",
  "docSlug": "6d59e0402dfa988a569c9ff3c8484482",
  "documentTitle": "Kalera | Investor Day Presentation Deck | 57 slides",
  "authorId": "kalera",
  "authorName": "Kalera",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 57,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "other",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide serves as social proof of market validation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-8c02-74cb-99e8-172d0b5b8b1d/29",
  "deckHref": "/decks/019de073-8c02-74cb-99e8-172d0b5b8b1d",
  "deckJsonHref": "/decks/019de073-8c02-74cb-99e8-172d0b5b8b1d.json",
  "deckAnchorHref": "/decks/019de073-8c02-74cb-99e8-172d0b5b8b1d#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.92,
        "x": 0.04,
        "y": 0.35
      },
      "kind": "image",
      "text": "Grid of customer logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6e8c9ca-3b08-4528-a3df-1e5c83fe854d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Kalera launched its commercialization strategy at the end of Q2-2020. In only 24 months, Kalera has been able to gather a significant number of Blue-Chip customers in multiple channels, from diverse verticals, across the world that validate and support Kalera’s capabilities and products under the Kalera brand.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "670234fc-a3e3-486c-92a0-1400d60e47cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Kalera Has Attracted Blue-Chip Customers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3965f07-c59e-4af3-ab10-a85a1df1e2fc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "78b0a6f4-9b5a-4f93-9ecc-54dcfd5ec45a",
      "evidence": "Grid of customer logos",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 57,
      "from": 10,
      "beatId": "02ab441e-205c-4c6e-a672-dfa41a8792c0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck presents Kalera's CPG approach, technology, and growth strategy as a solution to the problems identified.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 57,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "682f376b-c9ea-469d-b93c-d48236dc07b8",
      "evidence": "The deck implies that not transforming into a CPG company would result in missed opportunities and continued limitations in the agricultural sector.",
      "position": 0,
      "objective": "Highlight the cost of not adopting Kalera's CPG approach",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}