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  "docSlug": "6d59e0402dfa988a569c9ff3c8484482",
  "documentTitle": "Kalera | Investor Day Presentation Deck | 57 slides",
  "authorId": "kalera",
  "authorName": "Kalera",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
  "pageCount": 57,
  "prevPage": 10,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Uses a standard concentric circle diagram to represent market sizing.",
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  "slideHref": "/slides/019de073-8c02-74cb-99e8-172d0b5b8b1d/11",
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      "kind": "diagram",
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      "kind": "list",
      "text": "Leafy greens market CAGR of 6.5% through 2027. Opportunity for product expansion into other fresh fruits and vegetables. Additional market capture through value-added, CPG products.",
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      "kind": "source-note",
      "text": "Sources: ROTH Capital Partners and Organic Produce Network as of January 2022.",
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      "kind": "title",
      "text": "The Market Opportunity",
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      "evidence": "Concentric circles labeling TAM, SAM, and SOM market segments.",
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      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck presents Kalera's CPG approach, technology, and growth strategy as a solution to the problems identified.",
      "position": 2,
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      "parentBeatName": "Resolution",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The deck implies that not transforming into a CPG company would result in missed opportunities and continued limitations in the agricultural sector.",
      "position": 0,
      "objective": "Highlight the cost of not adopting Kalera's CPG approach",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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