{
  "docId": "019de073-8a60-7123-9c05-df8fe04bc5a1",
  "docSlug": "8505da7831508531cbe808d452e3a3a5",
  "documentTitle": "Hydrafacial | Investor Day Presentation Deck | 149 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 88,
  "pageCount": 120,
  "prevPage": 87,
  "nextPage": 89,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a timeline-like horizontal layout to segment customer types and their specific value propositions.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de073-8a60-7123-9c05-df8fe04bc5a1/88",
  "deckHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1",
  "deckJsonHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1.json",
  "deckAnchorHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1#slide-88",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "image",
      "text": "Physician",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34060c07-8290-4061-a19d-abce5cb822ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.76,
        "y": 0.25
      },
      "kind": "image",
      "text": "Solo practitioner",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "364140ed-afa0-459c-ae21-a8cadce242aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.28,
        "y": 0.25
      },
      "kind": "image",
      "text": "Spa owner",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "422c7a9e-dc08-4a95-9bfd-3f25c6e135ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "image",
      "text": "Retailer",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c943f12d-3eab-4ce0-bbc0-b0804e8823a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.76,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "Anchors the practice: A solo practioner performing just 10 Hydrafacials per week earns $100,000 annually.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "159b7ba4-f5ae-42c3-a5b4-a46b0de518ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.53,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "Drives traffic: Retailers report higher average basket size for consumers receiving Hydrafacial instore.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "385a0b01-f516-4c5f-aef7-d427c0e002b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "Creates a profitable gateway: MDs and spas see more gross profit per Hydrafacial than for the leading neurotoxin. Attracts a higher income consumer typically purchasing two or more aesthetic treatments.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e708b54-9615-4f46-aebf-4a15afc3914e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.06,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Company data.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "756c2c95-022c-4e65-8398-34f028033c82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "We help providers build their businesses",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d658145-257c-4372-8936-2e633cb7dee4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "68c2441d-1967-4356-91f5-1fb5235f3d06",
      "evidence": "Creates a profitable gateway: MDs and spas see more gross profit per Hydrafacial than for the leading neurotoxin. Attracts a higher income consumer typically purchasing two or more aesthetic treatmen",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "7ac81bd7-bb62-4d38-bd75-2ce989d38683",
      "evidence": "The slide segments the business model by four distinct provider types.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 149,
      "from": 41,
      "beatId": "29b0d8a7-9b46-41ae-889e-68a2aeb5987c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with a clear call to action, outlining the company's three-year plan and growth strategy.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}