{
  "docId": "019de073-8a60-7123-9c05-df8fe04bc5a1",
  "docSlug": "8505da7831508531cbe808d452e3a3a5",
  "documentTitle": "Hydrafacial | Investor Day Presentation Deck | 149 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 34,
  "pageCount": 120,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The image of a Monopoly house on 'Boardwalk' serves as a metaphor for market dominance or expansion.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-8a60-7123-9c05-df8fe04bc5a1/34",
  "deckHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1",
  "deckJsonHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1.json",
  "deckAnchorHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.88,
        "w": 0.41,
        "x": 0.59,
        "y": 0
      },
      "kind": "image",
      "text": "Monopoly house on board",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54307d01-96c5-478f-9e2f-1d793e3adb92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "metric",
      "text": "Low teens %",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a3391bb-c16f-49f3-9f2d-d79064bdb6ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.04,
        "y": 0.47
      },
      "kind": "metric",
      "text": "~1%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41a9580c-e900-4bfa-8c5a-820aada468dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.04,
        "y": 0.69
      },
      "kind": "metric",
      "text": "LDD%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4364e72d-ba57-4a41-b785-84191fd34407",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.04,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Penetration in the Americas",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ae57be3-4ad2-4b3b-9c6b-e690a5095f33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.04,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Penetration in APAC",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18c86b5d-4add-4bee-be50-b84c2a70b220",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.04,
        "y": 0.77
      },
      "kind": "paragraph",
      "text": "Penetration in EMEA",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cee5844d-bde6-4b0f-b25f-0a1ef51806ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.06,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: McKinsey & Company feasibility analysis (2022), management estimates.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f12b109e-009e-4928-a0c8-0fc0ad72dabe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Clear runway to expand ~5% global penetration",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99f9e716-4633-4574-b311-b35f4bfb4e43",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 31,
      "beatId": "436d38b7-9de9-41cf-be75-ceecdd6c6e76",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The company provides a clear vision for its future growth and expansion plans.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}