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  "documentTitle": "Hydrafacial | Investor Day Presentation Deck | 149 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
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  "presentationDate": "2022-09-01 00:00:00",
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  "notes": "Uses a persona-based approach to define the target market.",
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      "text": "Highly desirable consumer that craves beauty and health",
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      "text": "Source: Company data; Grand View Research, Hair Restoration Market Share Analysis Report, 2021-2028; media reports.",
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      "text": "$94K Annual household income: High income less susceptible to economic downturns; 30s Average age: Young with high LTV potential; >20% Male: Global men's grooming market expected to reach $81.2bn by 2024; 33% LatinX: Over-indexed with demographic leading beauty spend",
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