{
  "docId": "019de073-8a60-7123-9c05-df8fe04bc5a1",
  "docSlug": "8505da7831508531cbe808d452e3a3a5",
  "documentTitle": "Hydrafacial | Investor Day Presentation Deck | 149 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 116,
  "pageCount": 120,
  "prevPage": 115,
  "nextPage": 117,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 32,
  "notes": "The slide uses a table to segment market potential by geography and business type, highlighting significant growth headroom.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-8a60-7123-9c05-df8fe04bc5a1/116",
  "deckHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1",
  "deckJsonHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1.json",
  "deckAnchorHref": "/decks/019de073-8a60-7123-9c05-df8fe04bc5a1#slide-116",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.3,
        "x": 0.68,
        "y": 0.18
      },
      "kind": "callout",
      "text": "Upside drivers: Excludes indirect markets, Excludes multiple systems in each location, Excludes upside from additional penetration in retail, Excludes travel (cruises, airports)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee1b8ab1-6420-47ad-a012-eb6ac24fd99e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.95,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "Huge TAM and underpenetrated even in the highest utilization areas of spas",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcd23df3-7ae3-4c47-b131-6b7088164e7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: McKinsey & Company feasibility analysis (2022), management estimates.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db428726-1a1a-4800-8885-31802d05355e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.65,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "table",
      "text": "Estimated number of locations in our direct markets",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d5bf3c3-449b-445a-8514-f36979efe91c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "We are playing in a large, high-growth market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fb3448b-a26b-4042-9668-27cb383fa3d3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "5f379142-c2d3-4584-a752-f0e539db08dc",
      "evidence": "The slide presents a large market with various segments and estimates of locations.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "8e75a65d-b60f-4e5c-b110-7c80deb7275c",
      "evidence": "Quantification of total addressable market by segment and region.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 149,
      "from": 41,
      "beatId": "29b0d8a7-9b46-41ae-889e-68a2aeb5987c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with a clear call to action, outlining the company's three-year plan and growth strategy.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}