{
  "docId": "019de073-89b5-70df-a529-eec548df9be3",
  "docSlug": "5ca8326098db5e4f079b2895e47fd281",
  "documentTitle": "Foxo | Investor Presentation Deck | 36 slides",
  "authorId": "foxo",
  "authorName": "FOXO",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 36,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "context",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses authority-citation/social proof via book covers and industry publications to frame the market opportunity.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de073-89b5-70df-a529-eec548df9be3/9",
  "deckHref": "/decks/019de073-89b5-70df-a529-eec548df9be3",
  "deckJsonHref": "/decks/019de073-89b5-70df-a529-eec548df9be3.json",
  "deckAnchorHref": "/decks/019de073-89b5-70df-a529-eec548df9be3#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.82,
        "x": 0.09,
        "y": 0.345
      },
      "kind": "image",
      "text": "Collage of five book covers and reports: The Code Breaker, Altos Labs overview, Lifespan, Flagship Pioneering report, True Age.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56c1d102-89c2-414c-8d00-6df4d827ed42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.72,
        "x": 0.14,
        "y": 0.2
      },
      "kind": "title",
      "text": "Molecular biotechnology is transforming human longevity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2294cde7-0f2b-4972-82b5-fd74e1482ea6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.14,
        "x": 0.43,
        "y": 0.15
      },
      "kind": "title",
      "text": "THE SCIENCE OF HEALTHSPAN",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2af36217-a238-422a-9a16-ae8243fb3d04",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "17beb862-fd42-45cb-8fd7-de8a0d0ab485",
      "evidence": "Uses prominent books and industry reports to validate the market trend.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "3f09736a-8dc2-4085-8786-8d6618a07611",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The team bio and investment thesis generate interest",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "98133afd-d010-4051-9adb-31a94a1ab0a2",
      "evidence": "The deck presents a clear why, what, and how",
      "position": 0,
      "objective": "Why this is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 9,
      "from": 7,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "945f3132-b048-493e-89a9-63a9c434b382",
      "evidence": "The deck presents a clear why now",
      "position": 1,
      "objective": "Why now is the right time",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}