{
  "docId": "019de073-81f0-7719-8e2e-357b01d078be",
  "docSlug": "bd37a62b91e56cf845d7f15308f7f55c",
  "documentTitle": "Boohoo | Results Presentation Deck | 41 slides",
  "authorId": "boohoo",
  "authorName": "boohoo group plc",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4190687,
  "pageNumber": 8,
  "pageCount": 41,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_messages",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide uses a pink-on-pink color scheme with icon-based data visualization.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-81f0-7719-8e2e-357b01d078be/8",
  "deckHref": "/decks/019de073-81f0-7719-8e2e-357b01d078be",
  "deckJsonHref": "/decks/019de073-81f0-7719-8e2e-357b01d078be.json",
  "deckAnchorHref": "/decks/019de073-81f0-7719-8e2e-357b01d078be#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.39,
        "y": 0.43
      },
      "kind": "chart",
      "text": "Active customers growth from 13m in HY20 to 19m in HY23",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c8d92c5-ab89-4e4b-837b-541175456d98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.69,
        "y": 0.43
      },
      "kind": "chart",
      "text": "Total addressable market growth from 100m in HY20 to 500m in HY23",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b142bda-f4df-4337-9c43-58c0596b0b37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.09,
        "y": 0.43
      },
      "kind": "chart",
      "text": "Social media following growth from 34m in HY20 to 65m in HY23",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1485a9a-7b92-4f98-a141-dc14247ac39b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.92,
        "x": 0.07,
        "y": 0.17
      },
      "kind": "title",
      "text": "We want to lead the fashion ecommerce market",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61262a15-df4a-4369-a3ae-e5388a463cf1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "growth-metrics",
      "slug": null,
      "matchId": "b4032279-3579-4fb8-acb7-22e91ac83bb0",
      "evidence": "Comparison of three key business metrics over two time periods (HY20 vs HY23).",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "c0f1bf9f-5cd9-45ba-b823-c17e559630cf",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The pain points and highlights sections highlight the company's challenges and progress",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}