{
  "docId": "019de073-81f0-7719-8e2e-357b01d078be",
  "docSlug": "bd37a62b91e56cf845d7f15308f7f55c",
  "documentTitle": "Boohoo | Results Presentation Deck | 41 slides",
  "authorId": "boohoo",
  "authorName": "boohoo group plc",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4190687,
  "pageNumber": 30,
  "pageCount": 41,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses celebrity endorsement to frame a problem-solution narrative regarding brand perception.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de073-81f0-7719-8e2e-357b01d078be/30",
  "deckHref": "/decks/019de073-81f0-7719-8e2e-357b01d078be",
  "deckJsonHref": "/decks/019de073-81f0-7719-8e2e-357b01d078be.json",
  "deckAnchorHref": "/decks/019de073-81f0-7719-8e2e-357b01d078be#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.92,
        "w": 0.4,
        "x": 0.58,
        "y": 0.035
      },
      "kind": "image",
      "text": "Three stills from a video featuring Kourtney Kardashian",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92460a22-eef2-4e65-a79d-8b5f19913c08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Customers are confused about sustainability; There are misperceptions: unaffordable, unfashionable; We're uniquely placed to face into that; Opening up the conversation; Amplifying reach; Docuseries features experts talking about real issues; Curating an affordable and accessible range",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65176a67-628b-4adc-a4a9-a903ecf5697b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Kourtney Kardashian",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a03449e-60b3-4267-af50-954f37d9de61",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "fa039432-be79-43c6-967e-25e83c785b6b",
      "evidence": "Customers are confused about sustainability; There are misperceptions: unaffordable, unfashionable; We're uniquely placed to face into that; Opening up the conversation; Amplifying reach; Docuseries features",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}