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      "kind": "chart",
      "text": "Historical trend of operating costs from 1H21 to 1H23",
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      "text": "Total overheads declined 3% year on year reflecting: Volume related savings in distribution network; Tighter spend on marketing; Offset by investments into brand acquisitions and macro-economic cost pressures",
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      "text": "Planning for further cost reductions in the second half: Driving automation & distribution efficiencies; Continued focus on marketing efficiency; Focussed on reducing fixed cost base",
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      "text": "Six Months to End August (£m) | HY23 | HY22 | 1 Yr Change\nMarketing | 94 | 115 | -21\nDistribution | 222 | 233 | -11\nOther Admin Costs | 138 | 121 | 17\nTotal | 454 | 469 | -15",
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