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  "documentTitle": "Boohoo | Results Presentation Deck | 41 slides",
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  "authorName": "boohoo group plc",
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  "presentationDate": "2022-09-01 00:00:00",
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      "text": "Active customerbase significantly larger compared to three years ago\nContinued increases in multi-brand shoppers\nFurther improvements in order frequency and spend per customer\nUnderpinning future growth potential",
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      "text": "Source: boohoo group PLC, Group KPIs adjusted to account for multi-brand shoppers\nMetric definitions outlined in glossary in appendices",
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      "text": "Six months to End August | HY23 | HY22 | Change (%) | HY20 | Change (%)\nActive Customers | 19.1m | 18.9m | +1% | 13.0m | +47%\nNumber of Orders | 27.6m | 30.7m | -10% | 20.3m | +36%\nOrder Frequency | 3.13x | 3.09x | +1% | 2.87x | +9%\nConversion rate to sale | 3.06% | 3.26% | -20bps | 3.26% | -20bps\nAverage Order Value | £56.38 | £45.41 | +26% | £43.26 | +30%\nItems per basket | 3.06 | 3.21 | -5% | 3.15 | -3%",
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      "text": "Group KPIs",
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