{
  "docId": "019de073-7daa-76cd-95e3-88b03c8f4a87",
  "docSlug": "b06c81d2c693eb3e7474ec90e7aa4553",
  "documentTitle": "Auto Trader Group | Investor Day Presentation Deck | 100 slides",
  "authorId": "auto-trader-group",
  "authorName": "Auto Trader",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 86,
  "pageCount": 100,
  "prevPage": 85,
  "nextPage": 87,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a linear process flow to demonstrate the integration of Autorama's buy online journey within the Auto Trader platform.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-7daa-76cd-95e3-88b03c8f4a87/86",
  "deckHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87",
  "deckJsonHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87.json",
  "deckAnchorHref": "/decks/019de073-7daa-76cd-95e3-88b03c8f4a87#slide-86",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "image",
      "text": "Five mobile phone screens showing the user journey",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfcf5b7c-6287-4a33-92e1-8bd4e568e899",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.61,
        "y": 0.78
      },
      "kind": "list",
      "text": "ONLINE FINANCE APPLICATION AND AUTOMATED CREDIT CHECK",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "234ce431-dbdd-4aa8-a4fd-b3154e9cffe8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.23,
        "y": 0.78
      },
      "kind": "list",
      "text": "RELEVANT PRODUCT DETAILS PAGE",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32258a2d-fc27-4ef1-bc84-116551c1b42e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "list",
      "text": "TARGETED ADVERT IN AUTO TRADER SEARCH",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "615a8e6d-91e8-4b2e-8a4c-54a59954682c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.42,
        "y": 0.78
      },
      "kind": "list",
      "text": "CUSTOMISE LEASE",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "907b1957-75ab-43ce-a536-f577bd09750a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.8,
        "y": 0.78
      },
      "kind": "list",
      "text": "COMPLETED ORDER",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcdb4db9-bff6-4179-a87f-567f4f23013d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.08
      },
      "kind": "title",
      "text": "We are starting to test driving traffic into the Autorama buy online journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cfcf4cb-d6d6-4429-8294-4eee7a209a7f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "6a1e38c2-017f-4127-b945-7b839483a358",
      "evidence": "We are starting to test driving traffic into the Autorama buy online journey",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "bd39ac6f-f563-4a3e-92c0-ed7868d4dd36",
      "evidence": "Visual representation of the user flow from search to purchase.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}