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  "documentTitle": "Auto Trader Group | Investor Day Presentation Deck | 100 slides",
  "authorId": "auto-trader-group",
  "authorName": "Auto Trader",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
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  "notes": "Uses a process-style flow diagram to connect market trends to the acquisition and subsequent benefits.",
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      "text": "vanarama an AutoTrader company",
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      "text": "BENEFITS TO AUTO TRADER: Enables car buyers to purchase new cars online; Effective sales channel for manufacturers - both new entrants and existing manufacturers; Relationships and integration with funders and retailers; Contact centre to support the transaction; Supports the sale of ancillary products; Improved EV offering; Leasing a transition step to usership (long-term)",
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      "text": "KEY MARKET TRENDS: Existing manufacturers are looking to go direct to consumer using agency agreements; Funders looking to go direct to consumers; New manufacturer entrants have and will enter the UK market, likely with direct sale models; Some manufacturers won't hold retailer stock; New EV sales are growing fast; Personal leasing is growing, often 'bought' online by car buyers; Ancillary products are increasingly bundled as part of the monthly price",
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      "text": "Acquisition completed 22nd June 2022",
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      "text": "We acquired Autorama to further enhance our new vehicle proposition",
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