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  "docSlug": "b06c81d2c693eb3e7474ec90e7aa4553",
  "documentTitle": "Auto Trader Group | Investor Day Presentation Deck | 100 slides",
  "authorId": "auto-trader-group",
  "authorName": "Auto Trader",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
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  "notes": "Uses a circular diagram to imply a virtuous cycle or interconnected ecosystem.",
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  "slideHref": "/slides/019de073-7daa-76cd-95e3-88b03c8f4a87/80",
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      "kind": "diagram",
      "text": "Circular flow diagram connecting three stakeholder groups",
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      "kind": "list",
      "text": "For Auto Trader: Clearer sales attribution, Incremental revenue, Embedding tools, Unique consumer data, Deeper relationships",
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      "text": "For digital retailers: Increased sales, Operational efficiencies, Increased GPU, Improve car buyer satisfaction and hence gain share",
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      "kind": "list",
      "text": "For car buyers: More choice, More transparency, More control, Increased confidence, Quicker process, Better car buying experience",
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      "kind": "title",
      "text": "In summary, retailers, consumers and Auto Trader will all benefit from this transition",
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      "name": "Quick Win Big Bet",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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